Muscle Mac recently added to its range of high-protein macaroni and cheese products with an Aged Sharp White Cheddar variety that is free from synthetic dyes, colors and flavors.
The pasta itself is non-GMO, fortified with added vegetable protein and flavored with real cheese for a smooth and creamy texture. As a single serving of the macaroni and cheese provides 20 grams of protein, it's noted that "just one serving of Muscle Mac provides 42% of your recommended daily protein intake."
Alongside the single-serve microwavable cups that it offers, Muscle Mac also provides shells and macaroni in larger boxed formats that can just as easily be made at home for a quick and nourishing meal.
Why This Trend Is Growing
- High-protein Convenience Foods
- Opportunity for companies to develop and market convenient, ready-to-eat foods that are high in protein, appealing to health-conscious consumers.
- Clean Label Products
- Demand for clean label products that are free from synthetic dyes, colors, and flavors, creating opportunities for companies to innovate in the food industry.
- Plant-based Protein Alternatives
- Growing interest in plant-based protein alternatives, providing a chance for businesses to develop and market products that cater to vegetarian and vegan consumers.
Industries Being Reshaped
- Convenience Food Industry
- Opportunity for companies in the convenience food industry to create and market high-protein, ready-to-eat meal options.
- Natural Food Industry
- Opportunity for companies in the natural food industry to develop and promote clean label products that are free from synthetic additives.
- Plant-based Food Industry
- Opportunity for companies in the plant-based food industry to create and promote plant-based protein alternatives, catering to the increasing demand for vegetarian and vegan options.
