Multi-Tasking Aid for the Car

Digitize Your Distractions With Michael Roller's 'Tame'

Designer Michael Roller came up with a concept called "Tame" that is supposed to digitalize multitasking while driving and minimize the distractions -- and dangers -- involved in trying to do too much while behind the steering wheel of a vehicle.

Tame lets users sync a customized status message to phone apps and mobile devices, including Facebook, text and instant messaging apps, and the phone. By rotating the color-coded cube, the user's neighbors can immediately see whether he is available to chat.

Implications - As mobile apps, social media and text messaging continue to dominate mainstream office culture, designers are releasing devices that allow employees to boost their productivity and show their availability to others.

Digital Multitasking
Tame is an example of a device that aims to digitalize multitasking while driving and minimize distractions.
Productivity Enhancing Devices
Designers are creating devices that allow employees to boost their productivity, such as Tame.
Social Connectivity Tools
Tame syncs with phone apps and mobile devices to show the user's availability to chat, reflecting the increasing importance of social connectivity.

Industries Being Reshaped

Automotive
The automotive industry can explore integrating devices like Tame to promote safer multitasking while driving.
Technology
The technology industry can develop more productivity-enhancing devices like Tame to cater to the growing demand from office culture.
Communication and Messaging
The communication and messaging industry can innovate on tools like Tame to improve social connectivity and availability indicators.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 9%
Freshness 8%