Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Humorous Mulberry Miracle Ad Replaces Baby Jesus with a Purse

 - Nov 2, 2015
References: mulberry & fastcocreate
With December approaching, ad agencies are getting creative to make products appear as the perfect Christmas gift like in this 'Mulberry Miracle' commercial.

The commercial starts with a woman happily receiving the Mulberry red bag as a gift from her loving partner. Next thing you know, the neighboring "shepherds" and "kings" come bearing gifts of wine to see the Christmas miracle -- likening the $1,400 bag to the baby Jesus Christmas. The Mulberry Miracle ad ends with the camera panning out on a modern-day nativity scene, centered around the luxury purse.

The brand boldly approaches Christmas with tongue-in-cheek humor and sarcasm. Instead of trying to convince consumers that its products will provide a meaningful loving gift, it uses honesty to admit its bags are a materialistic present -- but one that will be loved nonetheless.