The Mulberry Fall 2013 collection was displayed at this year's London Fashion Week. The event was the site of the label's up and coming couture which was showcased via layers upon layers of fabric.
This Fall 2013 line manages to convey shape in spite of the loose cuts and excess of fabric. Mulberry has accomplished this via its oversize blazers and trench coats, pieces that are certainly practical for the autumn season that it has been specifically made for. This eclectic lot was further exaggerated with Mulberry's incorporation of a diverse set of accessories, seen in the small to large size handheld totes. Best of all was its use of bright to dim color schemes as the bags were lined with yellow, teal and camel fabrics.
Key Themes Behind This Trend
- Layered Couture
- Disruptive innovation opportunity: Implementing layered fabrics and oversized cuts to create unique and shape-conveying couture designs.
- Diverse Accessories
- Disruptive innovation opportunity: Incorporating a wide range of accessories, such as handheld totes, in different sizes and colors to enhance the overall look and style of the collection.
- Bright to Dim Color Schemes
- Disruptive innovation opportunity: Experimenting with contrasting color schemes, such as lining bags with vibrant yellow, teal, and camel fabrics, to add a pop of color to traditional designs.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introducing unconventional layering techniques and diverse accessory options to revolutionize the fashion industry and offer unique style choices to consumers.
- Textiles
- Disruptive innovation opportunity: Developing fabrics and materials that can be layered creatively to achieve new and distinctive looks, catering to the demand for innovative and expressive fashion.
- Accessories
- Disruptive innovation opportunity: Creating a wide range of accessories in various sizes and colors, with a focus on unconventional designs, to meet the evolving needs and preferences of fashion-conscious consumers.
