The Mulberry Fall 2010 campaign will have you wanting to jump up and down on a bed, reliving those precious childhood moments -- but this time in style. Bringing a dash of innocent fun to a rather sophisticated collection, these ads show that you don't have to lose your sense of fun in order to look good.
Photographed by Steven Meise, the Mulberry Fall 2010 campaign stars models Abbey Lee Kershaw and Hanne Gaby Odiele. Don't you just want to be them (or with them)? Be sure to browse the gallery above to see them in action.
Why This Trend Is Growing
- Bed-jumping Fashion
- Opportunity to incorporate childlike fun and frivolity into a sophisticated fashion line through advertising and branding.
- Nostalgic Campaigns
- Creating campaigns that tap into consumer nostalgia for childhood memories can be a successful marketing technique.
- Model as Muse
- Featuring models engaging in playful activities may attract consumers looking to emulate their carefree attitude.
Industries Being Reshaped
- Fashion
- Fashion designers and retailers can utilize playful advertising techniques to showcase their products in a relatable way.
- Marketing and Advertising
- Marketing and advertising agencies can incorporate happy memories and nostalgia to develop successful campaigns.
- Photography
- Photographers can experiment with playful shoot concepts to add an element of fun to their work.
