From tsunamis to hurricanes, the MUJI "Itsumo, Moshino" (Whenever, Whatever) campaign is packed with everything you need when a natural disaster hits. This Japanese company created fashionable emergency kits for every place and occasion.
These kits come in portable boxes, which can be store in places like an office shelf; or, in backpacks, which kids and commuters can carry around. Some of the items included are a polka dot handkerchief, a compressed t-shirt, assorted candies, a portable food container with rice, and a neck rest.
What’s unique about this campaign is that various social media platforms were used to find out what people thought was necessary to keep in handy in emergency situations.
Cleverly designed and marketed, MUJI Itsumo, Moshino campaign has all of us covered for a rainy day.
Why This Trend Is Growing
- Fashionable Emergency Kits
- Opportunity to disrupt the emergency preparedness industry with stylish and versatile kits.
- Crowdsourced Disaster Supplies
- Opportunity to leverage social media to gather insights for emergency kit essentials.
- Portable and Versatile Solutions
- Opportunity to disrupt the backpack and storage industries with stylish and practical emergency kits.
Industries Being Reshaped
- Emergency Preparedness
- Opportunity to tap into the increasing demand for innovative and fashionable emergency kits.
- Social Media
- Opportunity to leverage social media to gather consumer insights and create a sense of community around emergency preparedness.
- Backpack and Storage
- Opportunity to disrupt the backpack and storage industries with versatile and practical emergency kits that can be carried around conveniently.
