Speech-Minimizing Coffee Cups

Clean the Sky - Positive Eco Trends & Breakthroughs

'Mugs of Authority' Protect Teachers' Voices

— December 14, 2008 — Unique
I give Concentrate an A for effort for their 'Mugs of Authority' coffee cups. The phrases on these mugs were those that teachers told Concentrate they repeated the most frequently. The three mugs--"Don't Mess About," "Stop Doing That," and "Put That Down," seem like they'd be a great idea in theory.

However, not to rain on anyone's parade, but I have a feeling that if these students were the sort to listen to a teacher pointing at a mug, they wouldn't act up in the first place.

I propose they be marketed towards couples and roommates instead. Toilet seat up? Stop doing that. Heading out for a night on the town? Don't mess about. Drunk roommate stumbling in with a fugly girl in his arms? Put that down.

Trend Themes

  1. Speech-minimizing Coffee Cups — Coffee cups designed to display frequently repeated phrases to minimize speech for teachers and other professionals.
  2. Mugs of Authority — Unique coffee cups designed to communicate messages effectively in various settings.
  3. Couples and Roommates Marketing — Targeting the market of couples and roommates with coffee cups designed to communicate messages and address common issues.

Industry Implications

  1. Education — Opportunity for innovative products that address speech-minimizing needs in educational settings.
  2. Hospitality — Potential for coffee cups with effective communication designs to enhance customer experiences in hotels and restaurants.
  3. Home Decor — Market potential for coffee cups as home decor items that communicate messages and address everyday issues.
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