The Mugler Spring/Summer 2015 campaign displays a professional approach to feminine dress. The advertisements feature Josephine Le Tutour who channeled the modern career woman, posing earnestly for photographer Josh Olins who opted for a basic staircase backdrop.
Present in these Mugler advertisements are prim blazers, sleek cut out dresses and strap open-toe heels. The pieces are highly appropriate for warm weather and are moreover well-suited to many formal and semi-formal environments, making the line all the more appealing for those looking to accommodate multifaceted lifestyles.
Accessories and cosmetics are kept rather subdued in this Olins series. Given the black color palette, shoppers can infuse the line with their own take on beauty as the apparel suits varying looks.
Key Themes Behind This Trend
- Prim Apparel
- Designing more prim and sleek office wear can be a disruptive innovation opportunity for fashion brands.
- Subdued Accessories
- Developing more subdued accessories to complement professional attire can be a disruptive innovation opportunity for accessory brands.
- Multifaceted Lifestyles
- Creating versatile clothing lines that cater to multifaceted lifestyles can be a disruptive innovation opportunity for fashion brands.
Where This Applies
- Fashion
- Fashion industry can explore opportunities related to developing prim and sleek office wear, creating versatile clothing lines and developing subdued accessories.
- Cosmetics
- Cosmetic industry can explore opportunities related to creating simple yet bold makeup looks to complement professional attire.
- Footwear
- Footwear industry can explore opportunities related to creating more sleek and comfortable office footwear that can be worn all day.
