What is the trend of restorative herbaceous beverages?

Caffeine-free blends featuring herbs for calmness and relaxation offer potential for disruption in the beverage industry.

What is the trend of immune-boosting beverages?

Beverage blends that target immune health using ingredients like turkey tail and rooibos massala chai are poised for innovation in the health and wellness industry.

What is the trend of evening ritual products?

Innovative products that cater to evening rituals, like :rest, provide disruption opportunity in the consumer goods industry.

What are the implications for the beverage industry industry?

Caffeine-free drinks and immune-boosting blends have potential to disrupt the beverage industry and cater to consumers' growing interest in health and wellness.

What are the implications for the health and wellness industry industry?

Restorative herbaceous blends and immune-boosting beverages have the potential to disrupt the health and wellness industry with innovative, functional ingredients.

What are the implications for the consumer goods industry industry?

Products that cater to evening rituals, like :rest, have potential to disrupt the consumer goods industry by targeting consumers' desire for relaxation and self-care.

Restorative Herbaceous Beverages : MUDWTR

Restorative Herbaceous Beverages

Restorative Herbaceous Beverages Image 3

MUDWTR is Launching the Caffeine-Free :rest Blend

Elena Rahman — November 2, 2021 — Lifestyle

References: mudwtr

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MUDWTR is launching a new caffeine-free blend that promotes calmness and relaxation, ideal as an addition to an evening ritual. The brand's new hero product :rest builds off the success of its flagship coffee alternative. The calming blend nourishes the body for a restorative sleep, leaving the user feeling energized the next morning.

:rest combines the healing powers of several herbs such as rooibos massala chai, turmeric, and cinnamon. It also includes turkey tail, reishi, passioinflower, valerian root, ashwagandha, and chamomile to support a calm and relaxed mind. Moreover the blend aims to promote a healthy immune system. The blend acts as a "protest to hustle culture. It's a reminder to treat your evening ritual like an athlete warming up for a game."

Image Credit: MUDWTR

Trend Themes

Restorative Herbaceous Beverages — Caffeine-free blends featuring herbs for calmness and relaxation offer potential for disruption in the beverage industry.
Immune-boosting Beverages — Beverage blends that target immune health using ingredients like turkey tail and rooibos massala chai are poised for innovation in the health and wellness industry.
Evening Ritual Products — Innovative products that cater to evening rituals, like :rest, provide disruption opportunity in the consumer goods industry.

Industry Implications

Beverage Industry — Caffeine-free drinks and immune-boosting blends have potential to disrupt the beverage industry and cater to consumers' growing interest in health and wellness.
Health and Wellness Industry — Restorative herbaceous blends and immune-boosting beverages have the potential to disrupt the health and wellness industry with innovative, functional ingredients.
Consumer Goods Industry — Products that cater to evening rituals, like :rest, have potential to disrupt the consumer goods industry by targeting consumers' desire for relaxation and self-care.

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