Italian label 'MSGM' was launched by the company Paoloni Group and has recently been receiving some great praise. Named one of the best new emerging designers for Vogue Talent, MSGM mixes and matches complementary colors to create a fresh take on traditional European menswear and womenswear.
Focusing on a demographic of under 35, consider MSGM the epitome of what it means to create Italian-style fashions.
Implications - Companies should never underestimate society's attraction to a foreign style. As it is not always possible to travel to these exotic locations, bringing elements of these spot-specific styles to a customer will satisfy this need for globe-trotting. In doing so, companies will have an edge over their competitors.