Insulated Waterproof Outerwear

The First Drop for M+RC Noir Fall/Winter 2018 Highlights Function

The latest M+RC Noir Fall/Winter 2018 collection was recently unveiled and it is comprised of a selection of outerwear and accessories that are prepared to combat the harsh weather conditions. The Paris-based streetwear imprint highlights functionality with its infusion of insulated down filling and waterproof nylon materials to deliver warmth and comfort. The seasonal collection is comprised of silhouettes including track pants, hoodies, tees, lightweight jackets, anoraks, puffer coats, waist bags, and more. The color palette highlights black, bright green, maroon, blue, and white.

Some standout items from the range include the waterproof 'Distortion Down' jacket that features a wavy design on the rear, the bright 'Canal Street' bag, and the 'Street' bag. The M+RC Noir Fall/Winter 2018 capsule is set to drop online beginning December 11th.

Insulated Waterproof Outerwear
Opportunity for innovative brands to develop functional and stylish outerwear that can withstand harsh weather conditions.
Infusion of Insulated Down Filling
Potential for brands to create warm and comfortable apparel by incorporating insulated down filling in their products.
Waterproof Nylon Materials
Opportunity for brands to utilize waterproof nylon materials to create durable and weather-resistant clothing.

Where This Applies

Streetwear
Streetwear brands can incorporate insulated waterproof outerwear into their collections to cater to customers seeking fashionable and functional clothing.
Outdoor Apparel
Outdoor apparel companies can explore the use of insulated down filling and waterproof nylon materials to create high-performance outerwear for outdoor enthusiasts.
Fashion Accessories
Fashion accessory brands can create waterproof and functional bags that appeal to consumers in need of durable and stylish options for daily use.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 49%
Freshness 8%