These minimalist ads from Mr. Sun take a clever approach to selling sunscreen. For the most part, people know that they should be regularly applying sunblock when outdoors, but many forget the harmful long-term effects that can happen as a result of poor skin protection.
Without having to say much at all, the ads remind: "Daylight is also dangerous. Protect your skin." To amplify this message, this text is paired with stills from movies like Scarface, Pulp Fiction and No Country for Old Men. Rather than listing the consequences of not applying sun protection, consumers are able to fill in the blanks by replaying the plots of these well-known movies in their head, knowing that characters presented in each print ad are extremely fearsome.
Targeted specifically at men, this Mr. Sun ad gets its point across quickly with the help of pop culture references.