The Mr Porter Fall/Winter 2012 campaign shows fashion worn by men all over the world. The campaign is a stroke of genius as it shows the versatility of the collection while also producing dramatic photos with stunning backgrounds.
The Mr Porter campaign is shot on multiple continents by travel specialist Tom Craig. The sublime photos are matched with the slogan, "Style wherever you are." Indeed, Mr Porter is available in 170 locations worldwide, so you really can find the brand almost anywhere in the world. The ads show models in a desert, on a European rooftop and on a snowy Canadian country road.
Whether you are a jet setter or prefer to stick to one place, Mr Porter definitely has the duds for you.
Why This Trend Is Growing
- Global Fashion Campaigns
- Fashion retailer campaigns shot on multiple continents emphasising location-specific fashion trends.
- Versatile Fashion Collections
- Fashion collection designed with versatility in mind, for use in any location.
- Travel Photography in Advertising
- Use of travel specialist photographers for fashion advertisement campaigns.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers relying on location-specific trendiness, often for international customers.
- Travel and Tourism
- Travel and tourism industry businesses tapping into and benefiting from clothing lines designed for global use.
- Photography and Advertising
- Photography and advertising industries benefiting from travel-focused campaigns, with location-specific ads and photographers.
