This unusual watch design for Mr. Jones features a venn diagram face instead of numbers to indicate the time. The watches are meant to make a statement about the needs of the wearer at specific times.
There are two versions of the watches: a unisex/mens design, plus a smaller one designed specifically for females. Although the watches are very similar in appearance, slight changes are noticeable in the wording on the watchfaces, which varies slightly from circles that read "What I Want" and "What I Need" to a simplified "Want" and "Need."
The interesting watches are produced in editions of 100 and come packaged in gorgeous boxes that feature a feminine design by artist Fanny Shorter and a more masculine version by Camilla Meijer.