This three-part moving advertisement series from Frogbox points out some of the flaws of using cardboard boxes for transporting a shipment of goods from one location to another.
Frogbox is a service that provides people with green plastic moving boxes for transporting their valuable personal items from an old home to a new one. Rather than having to break down and recycle countless cardboard boxes after moving, Frogbox customers have their empty containers retrieved by the company for reuse.
These clever print ads for Frogbox make a point to find some of the weak spots in cardboard as a moving material. In the fine print on the green fragile stickers, these ads subtly remind consumers who will be moving to protect their valuables with resuable moving boxes.