Josh Cooley has already made a name for himself with his quirky illustrations and versions of children's illustrated books; however, 'Movies R Fun' is a comical adventure into illustrated scenes from infamous films and television shows.
If you are a movie buff, then this book is for you. Featuring scenes from Aliens and Curb Your Enthusiasm, Cooley's hilarity and creativity make this book a pretty sweet gift for all those film connoisseurs.
Implications - Consumers enjoy having pop culture knowledge, but also want to feel validated for having that knowledge as certain segments of the market deem pop culture knowledge as not conducive to bettering oneself. By creating a book with a bunch of references, consumers feel better about their knowledge. Corporations should similarly produce items and services that validate consumer pop culture knowledge.
What's Driving This Trend
- Pop Culture Validation
- Consumers want validation for their pop culture knowledge, creating an opportunity for corporations to produce items and services that do so.
- Illustrated Film Books
- Illustrated film books such as 'Movies R Fun' offer a comical and creative twist on classic scenes, which can be an avenue for disruptive innovation in the book publishing industry.
- Quirky Illustrations
- Quirky illustrations can be used in a variety of industries, such as advertising or product packaging, to create a memorable and unique brand image.
Who This Affects Most
- Book Publishing
- The success of 'Movies R Fun' demonstrates a possible avenue for disruptive innovation in the book publishing industry through the creation of illustrated film books.
- Pop Culture Merchandise
- The demand for items that validate pop culture knowledge creates an opportunity for disruptive innovation in the pop culture merchandise industry, through the creation of unique and quirky products.
- Advertising
- Quirky illustrations can be used to create a memorable and unique brand image, making it an opportunity for disruptive innovation in the advertising industry.
