Movie rentals aren't what they were back in the heyday of businesses like Blockbuster, but Fox's 'Movie of the Day' app hopes to regenerate that mode of media consumption. Rather than renting physical DVDs or Bluray, Movie of the Day is bringing affordable movie rentals into the modern arena with digital rentals on Apple TV.
Of course, on-demand rentals have been available on Apple TV and other connected television services for some time now. Fox's Movie of the Day is different in that it does the curating for consumers, offering up a new movie every day (as the name suggests.) Beyond simply suggesting content, though, Movie of the Day makes sure that the titles it recommends are on discount.