Earlier, we covered the Amex Red Card for Project Red, the AIDS charity campaign led by Bono. Now, Motorola is releasing Motorola Project Red Slvr, the first mobile phone dedicated to the cauase. The phone is sexy, and you can brag about how you're helping The Global Fund to eliminate AIDS in Africa. Sign up for the waiting list on the link below.
Implications - Companies who seek out opportunities to demonstrate their charitable ways will likely encounter positive reactions from society as a whole. Through introducing new product packaging -- like these red gadgets -- businesses can not only instill excitement over new products, but they can publicize their charitable efforts.