While Alfer used transsexual and theft scarevertising to get you to buy their GPS units, Motorola takes a different approach to promote their GPS-enabled smartphone, Ming8.
Have you ever been lost and received contradictory answers when you asked people for directions? Yup, we’ve all been there. And that is what this Motorola ad campaign by O & M ad agency (Beijing, China) uses to sell you their phone.
Instead of relying on people pointing in all sorts of directions, which surely won’t get you where you want to be, you can use your Motorola Ming 8’s GPS and know exactly where you are and which direction you need to go to reach your destination.
The campaign’s creative team includes photographer Zhou Yu Long, creative director Wilson Nils, art director Rain Yu and copywriter Chen Ning.
Key Themes Behind This Trend
- Transsexual Scarevertising
- Disruptive innovation opportunity: Explore the use of unconventional and provocative advertising tactics to attract customers and sell GPS units.
- Contradictory Directions
- Disruptive innovation opportunity: Develop GPS-enabled devices or services that provide accurate and reliable navigation instructions, eliminating the need to rely on conflicting directions from people.
- Photography-based Ad Campaigns
- Disruptive innovation opportunity: Incorporate visually compelling photography into advertising campaigns to capture attention and promote smartphone features like GPS capabilities.
Where This Applies
- GPS Unit Manufacturing
- Disruptive innovation opportunity: Introduce GPS units with advanced features and functionalities that cater to customers' specific navigation needs, such as real-time traffic updates, alternative route suggestions, and offline maps.
- Smartphone Manufacturing
- Disruptive innovation opportunity: Design and manufacture smartphones with built-in GPS capabilities and user-friendly navigation interfaces, offering seamless integration of location-based services.
- Advertising and Marketing
- Disruptive innovation opportunity: Explore creative advertising strategies, like humor and storytelling, to engage customers and promote products or services in a memorable and impactful way.
