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The Motel 6 Road Trip Reel Cleverly Advertises With Change

 - Apr 25, 2012
References: motel6 & adverblog
The Motel 6 road trip video launches to celebrate its 50th anniversary. To inaugurate this, the hotel chain takes viewers on a road trip that flies through each decade.

The short video starts off in a 50s setting with a family of four sitting in a vintage vehicle that rides along a mid west desert road. The car, along with the family, interchanges and transforms from one decade to the other. Throughout the reel, the car changes into a wagon, van and modern SUV. Viewers are able to see the clothing and style of each time period change, revealing hippy 70s to retro 80s and the current times. 

The Motel 6 road trip video, created by King and Country, is a fun and quirky way to advertise, enablesing people to relate with flashing decades of fun.