Since the arrival of The Walking Dead, many companies are prepping for the undead with apocalypse gear, with the Mossberg Just-In-Case Kit as the latest addition.
Companies such as Gerber and Ka-Bar have provided blades designed specifically for lobbing off the heads of the undead, but what happens when close-range combat becomes a bad idea? The Mossberg Just-In-Case Kit is the one survival pack that's built for long-range fighting. Inside this cylindrical tube is a 18.5" barrel, 12-gauge pump action shot gun with a six round capacity. There's also swivel studs to hold the gun in place and depending on which model is bought, there's a multi-tool and a serrated knife included. The case itself is waterproofed and has a heavy-duty synthetic seal, making it completely airtight.
Combine this with one of Gerber's knives, and you'll stand a chance surviving the undead.
Why This Trend Is Growing
- Apocalypse Gear
- The rise in popularity of zombie-themed entertainment creates an opportunity for companies to innovate and market specialized survival gear.
- Long-range Survival Tools
- As close-range combat may not be the optimal method of survival in certain situations, companies can consider designing and marketing long-range weapons and tools for survivalists.
- Waterproof and Airtight Packaging
- Developing and marketing survival gear packaged in waterproof and airtight containers is a useful value-added feature.
Industries Being Reshaped
- Outdoor Gear and Survival Equipment
- Companies in the outdoor gear and survival equipment industries can expand their product lines to include specialized apocalypse gear that caters to a new market.
- Firearms and Weapon Manufacturers
- Gun manufacturers can take inspiration from the Mossberg Just-In-Case Kit and create similar long-range survival weapons for customers.
- Packaging and Container Manufacturing
- Developing specialized packaging for the apocalypse gear market can provide an opportunity to enter a new industry and make a name for themselves.
