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Cylindrical Survival Packs

Mossberg Just-In-Case Kit Provides the Essentials for Staying Alive

— November 30, 2011 — Lifestyle
Since the arrival of The Walking Dead, many companies are prepping for the undead with apocalypse gear, with the Mossberg Just-In-Case Kit as the latest addition.

Companies such as Gerber and Ka-Bar have provided blades designed specifically for lobbing off the heads of the undead, but what happens when close-range combat becomes a bad idea? The Mossberg Just-In-Case Kit is the one survival pack that's built for long-range fighting. Inside this cylindrical tube is a 18.5" barrel, 12-gauge pump action shot gun with a six round capacity. There's also swivel studs to hold the gun in place and depending on which model is bought, there's a multi-tool and a serrated knife included. The case itself is waterproofed and has a heavy-duty synthetic seal, making it completely airtight.

Combine this with one of Gerber's knives, and you'll stand a chance surviving the undead.
Trend Themes
1. Apocalypse Gear - The rise in popularity of zombie-themed entertainment creates an opportunity for companies to innovate and market specialized survival gear.
2. Long-range Survival Tools - As close-range combat may not be the optimal method of survival in certain situations, companies can consider designing and marketing long-range weapons and tools for survivalists.
3. Waterproof and Airtight Packaging - Developing and marketing survival gear packaged in waterproof and airtight containers is a useful value-added feature.
Industry Implications
1. Outdoor Gear and Survival Equipment - Companies in the outdoor gear and survival equipment industries can expand their product lines to include specialized apocalypse gear that caters to a new market.
2. Firearms and Weapon Manufacturers - Gun manufacturers can take inspiration from the Mossberg Just-In-Case Kit and create similar long-range survival weapons for customers.
3. Packaging and Container Manufacturing - Developing specialized packaging for the apocalypse gear market can provide an opportunity to enter a new industry and make a name for themselves.
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