RBC has come up with a way to both entertain potential clients and also win their business with the Mortgage Drama Trailer. The company teamed with Entrinsic digital agency to create the film, which looks like a Hollywood product rather than an add for banking.
The film follows a young couple in their quest to own a home. After the wife announces she is pregnant, the two find a place that they fall in love with. Soon, however, the drama begins as it becomes clear they aren't the only ones bidding for the abode. Viewers are encouraged to follow the Mortgage Drama as it unfolds.
Considering the entire process of home ownership can be stressful, this ad campaign puts a little humour in the ordeal, and lets viewers know that RBC is there to help.
Key Themes Behind This Trend
- Entertainment Marketing
- The Mortgage Drama Trailer showcases the potential of using entertainment to engage potential clients and promote banking products.
- Storytelling Advertising
- By creating a narrative-driven film, RBC demonstrates the power of storytelling in capturing the attention and interest of potential customers.
- Consumer Engagement Campaigns
- The Mortgage Drama encourages viewers to follow along with the story, showcasing the growing trend of interactive and engaging marketing campaigns.
Where This Applies
- Banking
- The Mortgage Drama Trailer demonstrates the potential for disruption and innovation in the banking industry through the use of creative and entertaining advertising.
- Digital Marketing
- Entrinsic digital agency's collaboration with RBC highlights the evolving landscape of digital marketing and the opportunities it presents for innovative campaigns.
- Real Estate
- The Mortgage Drama Trailer raises awareness of the competitive nature of the real estate market, creating opportunities for disruptive solutions and services in the industry.
