Buttoned Swivel Chairs

Morrison Hannah Chair by Knoll Revives a 1970s Design with Updated Comfort

The Morrison Hannah Chair by Knoll reintroduces a seating design originally created in 1973 by Bruce Hannah and Andrew Morrison. The chair features a cast aluminium frame that forms a continuous base and arm structure, paired with rounded upholstered cushions. Signature button tufting creates slight seat depressions designed to support sitting comfort. The chair sits on a swivel base and is available in both fixed-height and task chair variations.

The design is offered in multiple configurations, including versions with or without arms and a range of upholstery finishes. Updated foam densities improve support while maintaining the original form. The chair can function across office, dining, and lounge settings due to its compact footprint and adaptable base options. Material finishes include polished aluminium that develops surface variation over time, alongside a wide palette of fabric and leather choices.

Image Credit: Knoll

Revival of Midcentury Design
Blending original 1970s silhouettes with contemporary comfort creates opportunities for products that leverage nostalgia while meeting modern ergonomic expectations.
Multifunctional Seating
There is growing demand for compact chairs that serve office, dining, and lounge roles, enabling furniture lines that bridge multiple use-cases and settings.
Material-aging Aesthetic
Aesthetic strategies that celebrate surface patina and time-driven variation open pathways for finishes and materials marketed around evolving appearance and longevity.

Sectors Adopting This

Office Furniture
Ergonomics-focused reinventions of classic designs present potential for new task and hybrid work seating that marries style with adjustable support.
Hospitality Design
Compact, design-forward swivel chairs suited to varied seating zones offer venues a cohesive look across dining, lounge, and reception areas.
Upholstery and Materials
Advances in foam technology and durable textiles provide scope for product lines that emphasize improved comfort profiles and long-term wear characteristics.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 31%
Freshness 92%

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