Shower Cap Hair Stylers

Morning Head Makes it Easy to Style Your Bed Head

Morning Head has the look of a shower cap but is actually designed to get your head wet on a moment's notice. Boston-based engineer Max Valverde of Naked Shell created this reverse shower cap to help those with bed head get ready for their day faster.

Doing your hair when you are running late is a major pain. Sticking your head under a sink is messy and is not the most fun thing in the world to do when you're still half asleep. Morning Head is designed to circumvent this process by making it easier and faster to get your hair wet and ready to style. Simply fill the cap with water and slosh it around. The super absorbent material inside the cap absorbs the majority of the water, but gets just wet enough to soak your hair, making it easier to style.

Reverse Shower Cap
The trend of reverse shower caps for easier hairstyling without having to stick your head under a sink.
Morning Head
The trend of innovative hair solutions for time-pressed individuals.
Super Absorbent Material
The trend of using moisture-wicking fabrics for immediate moisture absorption.

Who This Affects Most

Personal Care
The personal care industry can benefit from disruptive innovation of reverse shower caps and moisture-wicking fabrics for hair styling products.
Hospitality
The hospitality industry can utilize reverse shower caps for faster and more efficient guest grooming experiences.
Retail
Retail hair care brands can explore the use of super absorbent materials in hair towels and caps for better customer experiences.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 73%
Freshness 8%