Evian’s moonwalking babies commercial shows that even babies love to dance to Michael Jackson.
It seems these moonwalking babies have been practicing and trying to copy Michael Jackson’s moves, and they got it right. The webcam-esque video shows a baby hardly walking, and then turning around and moonwalking across the floor.
I still can’t take my eyes off this video. Check out the funny Evian moonwalking babies commercial above.
Implications - A company seeking immediate brand attention would be wise to utilize advertising that mimics a popular Internet meme. From dancing babies to cute cat videos, popular viral videos have become a part of the pop culture discourse. A brand that invests in advertising that directly mocks these fads immediately establishes itself as one that is pop-culture savvy and current.