Up-and-coming designer Marshall Columbia had just dropped his third collection and it includes the standout Moonflower Shoulder Bag.
Perfect for the Instagram era, the new Moonflower Shoulder Bag is a showstopping, oversized bag. The bag is made from a thick, padded fabric and comes in blue, pink, neon green, and black. Even the bag's shoulder strap is large and padded, which allows the bag to be worn crossbody or on the shoulder. The bag is styled with hoodies, tank tops, knit shrugs, and more, which feature bold cut-out details. As Marshall Columbia describes the new collection, "I’ve been thinking a lot back to when the only thing me and my neighborhood friends would do was skate. So in this collection, I want to create an environment that I wish I had growing up. What would it look like if the skatepark was an inclusive place?”
Image Credit: Marshall Columbia, Oscar Ouk
Key Themes Behind This Trend
- Oversized Bags
- Designers can create more oversized bags in various colors and patterns, which can be worn as a statement piece.
- Padded Fabrics
- Using a bold and unique fabric with padding for apparel can be appealing and increase demand for diverse types of such clothing.
- Bold Cut-out Details
- Cut-out designs add an element to clothing and accessories, allowing consumers to showcase their personalities and stand out from the crowd.
Where This Applies
- Fashion Industry
- Fashion designers can create a new line of products; clothing and accessories with padded, oversized bags and cut-out details.
- Retail Industry
- Retailers can showcase and stock new merchandise with bold and distinctive features that appeal to the modern consumer which can drive sales and increase revenue.
- Marketing Industry
- Creating personalized ads featuring models adorned with padded oversized bags and cut-out details can differentiate and visually attract consumers to a brand's product offerings.
