Herbivore Botanicals recently expanded its portfolio of plant-powered skincare with the introduction of the new Retinol Alternative Eye Cream MOON DEW. The new offering leverages the power of plants to smooth, hydrate, clear, and brighten your skin. Herbivore Botanicals’ Retinol Alternative Eye Cream MOON DEW is ultra-hydrating and layers well with makeup.
The hero ingredients of the MOON DEW eye cream are 1% bakuchiol, honey locust seed polysaccharides, and quinoa plant peptides that, combined, reduce the appearance of fine lines and wrinkles and visibly firm eye creases over time. After continued use, consumers can expect to have reduced visible puffiness and diminished appearance of eyelid creases for a lifted look.
This product is suitable for normal, dry, combination, and oily skin. It's
Why This Trend Is Growing
- Plant-powered Eye Creams
- The rise of plant-powered skincare and natural alternatives presents opportunities for companies to expand their product lines with alternative ingredients to traditional retinol.
- Bakuchiol-based Skincare
- The use of bakuchiol, a natural alternative to retinol, in skincare products is a growing trend that presents innovation opportunities for companies in the beauty industry.
- Multi-functional Eye Creams
- The demand for multi-functional skincare products such as eye creams that hydrate, smooth, and can be layered well with makeup presents opportunities for companies to offer time-saving solutions to busy consumers.
Industries Being Reshaped
- Skincare
- Companies in the skincare industry can leverage the trend toward natural, plant-based ingredients to develop new product lines and capture market share from traditional skincare brands.
- Beauty
- Innovation opportunities for companies in the beauty industry include incorporating alternative ingredients to retinol, such as bakuchiol, and offering multi-functional products for on-the-go consumers.
- Retail
- Retailers can capitalize on the rising demand for plant-based skincare by stocking their shelves with alternative ingredient-based products and marketing them as a natural and sustainable choice for consumers.
