When one suffers from a bad case of headache, even the nicest and most rational person can turn nasty and grouchy towards the people around them. In short, the condition brings out the inner monster in a person.
That is the insight that made up the Aspirin Before and After campaign by BBDO Russia for Bayer Aspirin Extra Strength. The advertising agency's entry won the Golden Drum 2011's Virtuoso Award for best illustration.
Comprised of a series of four illustrations depicting individuals before and after ingesting Bayer Aspirin Extra Strength, the campaign features a sinister-looking Medusa bride turning into a happy bride, an agitated employee becoming a role model employee of the month, an aggressive driver transformed to being a considerably patient driver and man-eating creepy clowns becoming friendly entertainers.
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