During the day, the design and image of your bicycle is enough to wow all spectators. At night, all that flair goes away. NOT ANYMORE! Monkeylectric has strapped an AA battery-operated, 256 RGB system that displays images on the spokes of the tires (best at 8mph-20mph).
The sick Monkeylectric LED displays can be customized into whatever image you would like, and each wheel can be different. The price for each image is a reasonable $60.
Night time bike riding just got more popular (probably more safe as well).