Leading botanical beauty company Yves Rocher recently launched the 100H Non-Stop Moisturizing Serum, a new addition to the brand's highly coveted Hydra-Végétal line.
The 100H Non-Stop Moisturizing Serum, which has an "ultra-fresh liquid" texture, is optimized to hydrate, refresh, and plump the skin. The formula features an ingredient that is exclusive to Yves Rocher—the Edulis Cellular Water. This plant-based powerhouse extract helps with "storing water in every skin layer [while] repeatedly locking and releasing it for continuous hydration." The brand claims that because of this ingredient, its new moisturizing serum can "provide an impressive 100 hours of continuous hydration"—hence, the name of the product.
Yves Rocher's 100H Non-Stop Moisturizing Serum is available in recyclable packaging and the formula is packed with 99% ingredients from natural origin. The brand also employs sustainable and responsible sourcing of ingredients.
Image Credit: Yves Rocher
What's Driving This Trend
- Plant-based Skincare
- Opportunity for brands to develop or highlight plant-based ingredients that show effective results on skin hydration.
- Sustainable Beauty Packaging
- Opportunity for brands to explore recyclable packaging options in the beauty industry and promote eco-friendliness.
- Continuous Hydration
- Opportunity for brands to develop innovative formulas that provide long-lasting hydration for the skin.
Who This Affects Most
- Beauty and Personal Care
- Industry can consider adding plant-based ingredients in their skincare offerings and sustainable packaging options
- Green and Eco-friendly Products
- Industry can look into promoting and exploring sustainable packaging alternatives and ingredients for beauty products.
- Cosmetics Manufacturing
- Opportunity for manufacturers to develop and produce plant-based and sustainable beauty products for brands.
