Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Mohawk General Store FW11 Lookbook is Lush and Magical

 - Jan 2, 2012
References: mohawkgeneralstore.net & refinery29
Escape to the countryside with the Mohawk General Store FW11 catalog. Calm, lush and invigorating, the stunning landscape seems to seep right into the clothes, which are just as refreshing. Since this store happens to be located in Vermont, it is no surprise that this is the case.

Although only subtly surreal, Refinery29 is right in noting that the Mohawk General Store FW11 lookbook "serves as an ethereal homage to wood nymphs and fairies everywhere." Entirely enchanting, the fashion is thankfully perfect for both the country and the city. The Mohawk General Store FW11 collection offers a perfect balance for everyday activities. Women can look good at work, at home or even on a quick trip to the grocery store in these digs.