By its very nature, heavy industry is meant to be as clean and efficient as possible, and MODUCO Watches, a new watch company, harnesses that with its designs. The Swiss-made, American-designed watch brand is directly influenced by industrial materials, with a sharp, sleek, and clean look that's both ruggedly strong and sophisticated.
MODUCO Watches currently offers two models: the Sellita SW200 and the Ronda 513. While there are technical details that separate the two timepieces, they share similar design traits. The key industrial inspiration behind both is in their bezels. The stainless steel cylinder erupts through the case to show through on both the face of the watch and the profile, making it reminiscent of raw industrial piping. The bezel on both watches has a diagonal brush pattern that adds a sense of depth and dynamism.
MODUCO Watches are in the process of a funding round on Kickstarter, so consumers can get great deals on the luxe watches until March 1st.