Smart-Casual Luxury Menswear

Dior Men's Modern Tailoring Capsule is Casual yet Elevated

Kim Jones' Dior Men's line recently unveiled the captivating Modern Tailoring collection for the season, referencing the brand's formal aesthetic from a contemporary perspective. The pieces are served as a uniform as it presents itself in three distinct looks for the season.

It starts with a double-breasted jacket, followed by a workwear-inspired design, and then a Harrington jacket -- all of these are respectively styled with pants. The first jacket is structured and comes off as a formal piece at first glance. At a closer look, the strap and branded pin on the lapel adds a sense of street culture spirit. Notably, all three jackets are made with a matte black CD pin, which is inspired by the Bar suit, one of the house's most iconic pieces.

Image Credit: Brett Lloyd

Modern Tailoring
Exploring innovative techniques and materials to create tailored garments that bridge the gap between formal and casual wear.
Street Culture Spirit
Infusing traditional luxury menswear with elements of urban street style to appeal to modern consumers seeking a blend of sophistication and casualness.
Contemporary Workwear
Reinterpreting classic workwear designs with a modern twist, combining functionality and fashion-forward aesthetics.

Who This Affects Most

Luxury Menswear
Opportunity for luxury brands to explore modern tailoring techniques and create innovative menswear collections that cater to the evolving style preferences of consumers.
Fashion Retail
Disruption potential in the fashion retail industry by offering a curated selection of smart-casual luxury menswear options that merge formal and casual aesthetics.
Streetwear
Opportunity for streetwear brands to collaborate with luxury menswear labels and infuse their urban sensibilities into high-end fashion, creating unique and sought-after collaborations.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 59%
Freshness 9%