Yolanda Hadid will soon be following the footsteps of other ex-supermodels like Tyra Banks and Naomi Campbell by heading up her own reality TV show called Model Moms.
Hadid has extensive experience working in the modeling industry, where she was once highly sought after and where her three children Gigi, Bella and Anwar are currently flourishing. Being an ex-model and the mother of three extremely famous models has given Hadid a unique insight into the industry, and Model Moms will show her trying to help a group of girls who want to break into the business.
Model Moms will show Hadid and a team of experts putting wannabe models and their "momagers" through an eight-week program where they will help them build a "sustainable brand."
Key Themes Behind This Trend
- Celebrity Reality TV
- Opportunity for other celebrities to create reality TV shows in their respective industries.
- Momager Training
- Potential for programs and services aimed at training and supporting 'momagers' in various industries.
- Sustainable Branding
- Disruptive innovation potential to develop sustainable branding strategies in the modeling industry and beyond.
Where This Applies
- Entertainment
- Exploration of opportunities for new reality TV concepts and formats within the entertainment industry.
- Fashion
- Creation of programs and initiatives to train 'momagers' and aspiring models in the fashion industry.
- Marketing and Advertising
- Emergence of new strategies and techniques for sustainable branding in marketing and advertising.
