This ‘Anti-Agency’ Wants Personality as Opposed to Good Looks

 - Mar 24, 2014
References: antiagency & designtaxi
Lucy Greene and Pandora Lennard’s ‘Anti-Agency’ is a very modern take on traditional model agencies. The UK-based 24-year-old stylists started an agency that selects models based on personality, style and talent as opposed to good looks.

Their choice is very progressive and bold; they are choosing to value what’s on the inside in an industry that has an unhealthy obsession with what’s on the outside. This agency focuses less on height, weight and classic good looks and focuses more on the individual. They even take on models with tattoos, dyed hair and multiple piercings, which isn’t very common in the model industry.

Their message is all about promoting the individual who could have been a model but was too cool for it and decided not to and for the people who have real lives that are all about music, fashion, art and other creative industries. Could this revolution be the future of modeling?