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Japanized Sportswear

Moncler Launches Moncler 365 With Rei Kawakubo

— February 11, 2010 — Art & Design
Milan-based French sportswear brand Moncler wants to get closer to the fashion-savvy young Japanese customers through a new tie with the popular Japanese label Comme des Garcons, which is headed by the designer Rei Kawakubo.

Called Moncler 365, the new store will open on March 25 in Tokyo, with pieces exclusively from the collaboration. From Kawaukbo’s experiences of working with Speedo, H&M and Converse, there is no doubt the new line will win a bunch of wealthy Japanese fashionistas.

Moncler is no stranger to Japanese designers. Previously, it teamed up with Chitose Abe and Hiroki Nakamura for the sub-brands Moncler S and Moncler V respectively.
Trend Themes
1. Collaborative Fashion - The collaboration between Moncler and Comme des Garcons presents an opportunity for other fashion brands to partner with popular labels to attract new customers.
2. Japanese Fashion Influence - The popularity of Japanese fashion brands in Japan indicates a potential market for international fashion companies to incorporate Japanese aesthetics and design elements into their offerings.
3. Designer Collaborations - The success of Moncler's collaborations with Japanese designers suggests an opportunity for other brands to collaborate with influential designers to create exclusive collections and attract a loyal customer base.
Industry Implications
1. Fashion Retail - The launch of Moncler 365 highlights the opportunity for fashion retailers to expand into new markets by partnering with popular labels and targeting specific customer segments.
2. Sportswear - The collaboration between Moncler and Comme des Garcons demonstrates the potential for disruption and innovation within the sportswear industry through partnerships with high-end fashion brands.
3. Luxury Fashion - The success of Moncler's collaborations with Japanese designers showcases the potential for luxury fashion brands to tap into new markets by collaborating with influential designers and creating limited-edition collections.
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