'Mobile Rhino' is an after-market mobile insurance plan that covers everything from theft to water damage. Many millennials are avid smartphone users, meaning their devices are highly susceptible to loss and accidental damage. This plan provides comprehensive coverage for protecting against any possible issue that may arise.
Mobile Rhino's smartphone protection plan provides six-point coverage for iPhones and iPads. Unlike Apple Care, the plan covers both loss and theft, in addition to accidental damage such as drops or water submersion. If something happens to the customer's phone, they will receive a replacement of the same model within 24 to 48 hours with all labor costs included. Customers can even extend the warranty after their first year is up if they are satisfied with the service.
While Mobile Rhino costs slightly more than the average warranty, the service is ideal for young consumers whose mobile devices undergo a significant amount of wear and tear.
Key Themes Behind This Trend
- Mobile Insurance Plans
- There is an opportunity for other companies to create similar mobile insurance plans that offer comprehensive coverage to customers.
- Comprehensive Warranty Coverage
- There is a trend towards comprehensive warranty coverage that covers all possible issues, including damage, loss, and theft.
- Extended Warranty Options
- Consumers are interested in extended warranty options so companies should consider adding this as part of their customer service offering.
Where This Applies
- Mobile Devices
- Mobile insurance plans like Mobile Rhino can disrupt the mobile device industry by making it easier and more affordable for customers to protect their devices against loss, theft, and damage.
- Warranty Providers
- There is an opportunity for other warranty providers to offer comprehensive warranty coverage that includes loss and theft protection.
- Insurance Providers
- Insurance providers could explore offering mobile insurance plans to customers as another product offering.
