It is becoming easier for retailers to analyze and access consumer behavior with Place IQ's new mobile data dashboard 'Landmark.'
Through LandMark, brands now have access to foot traffic data collected from over 165 million opted in customers. Marketers are now able to compare foot traffic from their stores to the stores of their competitors at specific times using data collected over the last seven years. The data is available on a highly readable mobile data dashboard. The firm also has a deal with comScore that will match location data with census information, and will allow Place IQ users to compare shopping habits with television access. This allows advertisers to more narrowly target their audience based on the information at hand.
This mobile data dashboard will help advertisers better understand their consumers and thei buying habits in a more quantifiable way that then allows marketing teams to more specifically target individuals.