Almost anyone can identify the iconic red telephone booths that are so well known across the UK. Now you can take the classic phone booth with you everywhere with this unique mobile phone.
The British telephone booth mobile also comes with 15 images of the country that can be used as wallpaper. There are also ringtones such as 'Rule Britannia' and 'God Save the Queen' to show the world your love for Britain.
Implications - Consumers enjoy seeing pop culture staples and popular images because they allow their buyers to feel a sense of emotional attachment. Remembering and reliving past experiences come up once being exposed to these images of the past. Businesses should be warned that creating products that remind consumers of the past will only be beneficial for them.