MNTGE's Fruits & Veggies Edition Links to a Non-Fungible Token
Laura McQuarrie — May 4, 2023 — Fashion
MNTGE's Fruits & Veggies edition introduces the first physical garments from a digital fashion house. Using upcycled Levi's jeans, the digital wearables brand created new styles that integrate NFC tags that can be tapped so that users can claim a collectible NFT and authenticate their purchase. Additionally, the NFC-enabled denim designs allow people to access exclusive digital experiences.
There are just 100 pairs of the vintage Levi's denim jeans that have dropped and they feature embroidered designs in the shape of produce by Sean Wotherspoon.
While MNTGE (pronounced “Mintage”) got its start by targeting web3 natives and building a core community of collectors, it is expanding with a larger audience in mind by debuting physical pieces of apparel.
There are just 100 pairs of the vintage Levi's denim jeans that have dropped and they feature embroidered designs in the shape of produce by Sean Wotherspoon.
While MNTGE (pronounced “Mintage”) got its start by targeting web3 natives and building a core community of collectors, it is expanding with a larger audience in mind by debuting physical pieces of apparel.
Trend Themes
1. Nfc-enabled Wearables - The integration of NFC technology into wearable items presents an opportunity for unique, interactive experiences for consumers.
2. Digital Fashion - The trend of creating clothing items with digital technology expands the possibilities for fashion design and consumption.
3. Upcycling in Fashion - Using upcycled materials in fashion production as a sustainable approach paves the way for eco-conscious innovation in the industry.
Industry Implications
1. Fashion - The fashion industry can incorporate digital technology and sustainable practices to create unique and eco-friendly products.
2. Technology - Advancements in NFC technology can lead to new uses and applications that enhance user experiences in various industries.
3. Collectibles - The integration of NFTs and NFC technology in collectibles can lead to a new era of authentication and ownership verification for rare items.
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