Camera-Inspired Optical Collections

Leica and Mykita Drop a Capsule Made of ML07, ML08, and More

Leica works in collaboration with Mykita on a new set of optical goods, featuring designs such as the ML07, ML08, ML09, and the ML10. The capsule is made up of the four silhouettes and all of the designs are constructed using premium stainless steel materials.

The ML07 and the ML08 are made to follow the aviator style, whereas the ML09 and the ML10 are much more simplistic. All four are made to have a rounded look in terms of the frames, which the exception of the ML08, which is more towards an angular side. The stem of the glasses all boast the signature text etched onto it in a minimal way. The details read the technical specs that are found on Leica's camera.

Image Credit: Mykita

Collaborative Optical Collections
The collaboration between Leica and Mykita showcases the trend of brands partnering to create unique optical collections.
Aviator-inspired Designs
The ML07 and ML08 optical frames reflect the trend of aviator-inspired designs in the eyewear industry.
Minimalist Frame Aesthetics
The ML09 and ML10 optical frames capture the trend of minimalist frame designs, offering a simplistic and modern look.

Industries Being Reshaped

Eyewear
The optical collections by Leica and Mykita contribute to the disruptive innovation opportunities in the eyewear industry, showcasing unique collaborations and design trends.
Fashion
The camera-inspired optical collections can create disruptive innovation opportunities in the fashion industry, as they offer a blend of functionality and style.
Luxury Goods
The premium materials and craftsmanship used in Leica and Mykita's optical collections present disruptive innovation opportunities in the luxury goods industry.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 37%
Freshness 9%