Leeds-based retail brand MKI introduces its latest collection designed for the Fall/Winter 2020 season full of translucent rainwear pieces that ready for the rainy season to come. The brand embodies the values of delivering quality pieces at an affordable rate and meets that standard this time around as well.
The designs are crafted from waterproof materials that are heavyweight and slightly transparent. The range features a mac, a coach jacket, and a smock in two colorway options. The collection boasts the name 'Transparent' and the colorways are either 'Smoke' or 'Frosted' detailed with chrome press studs, lace tips, eyelets, and enclosed with two way zippers. All of the jackets feature a oversized fit and boxy silhouette to invite easy layering design.
Image Credit: Ian Wilkinson
Why This Trend Is Growing
- Translucent Rainwear
- Opportunity for brands to explore the use of translucent materials in rainwear designs for a unique and modern aesthetic.
- Affordable Quality
- Disruptive innovation opportunity to deliver well-crafted, high-quality rainwear at an affordable price point.
- Oversized Fit
- Trend towards oversized and boxy silhouettes in rainwear to allow for easy layering and a more relaxed style.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can take advantage of the trend for translucent rainwear by offering innovative designs to their customers.
- Outdoor Apparel
- Outdoor apparel brands can capitalize on the demand for affordable and high-quality rainwear by incorporating translucent materials into their product lines.
- Streetwear
- Streetwear brands can cater to the trend of oversized and boxy silhouettes in rainwear by creating urban-inspired designs that combine style and functionality.
