Mixturizer by Jillian Dempsey is a multitasking beauty product with a clear formula that's designed to be combined with makeup. This customizable beauty "skinnovation" is a versatile addition to a beauty lover's arsenal, since it gives them the power to create their own lightweight and sheer formulas.
Once the product is dispensed from its precision tip, it can be mixed with concealer to create a custom-tinted moisturizer, or blended with eyeshadow to create a one-of-a-kind highlighter. This product works well with others from the brand, such as Spot Stick and Gold Bar, and it shares the benefit of versatility, plus skin-caring ingredients like hyaluronic acid and Vitamin C for nourishing and brightening the skin.
Why This Trend Is Growing
- Multitasking Beauty Products
- There is an opportunity for beauty brands to create more customizable and versatile products that can be used in different ways.
- Customized Makeup
- There is an opportunity to tap into the trend of personalized makeup by offering products that can be mixed and matched to create unique shades and formulas.
- Skin-nourishing Makeup
- There is an opportunity for makeup brands to incorporate more skin-caring ingredients like hyaluronic acid and Vitamin C in their products.
Industries Being Reshaped
- Beauty
- This trend is relevant for beauty brands that want to offer innovative and versatile products to their customers.
- Cosmetics
- This trend can disrupt the cosmetics industry by changing the way consumers buy and use makeup products.
- Skincare
- This trend can create opportunities for the skincare industry to collaborate with makeup brands and create products that benefit both skin health and beauty.
