Hidden Cubic Homes

The Mixcoac House is a Diamond in a Rough Neighborhood

The Mixcoac House may appear very beautiful in the images above, but if you were to walk by it on the street, you would swear it's just another slum. The reason for this is that it still uses the original street-facing facade, looking old and run down to passers by, keeping the ultra modern addition hidden.

This was likely done because of the questionable neighborhood it was built in in Mexico City. To me that really seems like a smart strategy that's never really implemented. If you build a home like the Mixcoac House in a less-than-desirable part of town, the last thing you want to do is show it off. Building a luxury home on cheap real estate is like having your cake and eating it too.

Hidden Cubic Homes
Disruptive innovation opportunity: Explore the concept of hidden architectural designs in subpar neighborhoods to balance luxury and safety.

Where This Applies

Real Estate
Disruptive innovation opportunity: Develop hidden luxury homes in less-desirable areas to maximize space and increase property value.
Architecture
Disruptive innovation opportunity: Design innovative structures that conceal modern additions behind old facades to blend into urban environments.
Urban Development
Disruptive innovation opportunity: Implement hidden architectural concepts to revitalize and transform rundown neighborhoods into attractive and sought-after areas.
SCORE
3.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 35%
Freshness 8%

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