It's easy to miss the Mitsubishi GR-HEV among all the other cars that debuted at the 2013 Geneva Motor Show.
However, just because Mitsubishi's latest offering isn't a multi-million supercar doesn't mean you should overlook it. The GR-HEV is a hybrid diesel vehicle with futuristic styling. Mitsubishi's newest concept isn't the company's firs eco car; the brand offers the all-electric i-MiEV and will soon be offering a hybrid version of its Outlander SUV. Still, the GR-HEV is a rarity in that it is a diesel hybrid.
Most hybrids feature gas engines paired with electric motors. The fact that the Mitsubishi GR-HEV has a diesel motor is odd enough, but its styling and the fact that its a truck push it over the edge. The Mitsubishi GR-HEV weighs only one ton and can seat up to five people. Mitsubishi's auto industry is struggling to stay afloat stateside, and a unique offering such as the GR-HEV could be just what the company needs to drive sales and interest.