Miteri di Trapani by Jonny Seymour Captures the Sicily Festival
Meghan Young — July 1, 2014 — Social Good
References: jonnyseymour & itsnicethat
The Miteri di Trapani photo series documents an annual religious procession, something that is becoming more of a rare sighting throughout the largely secular western world. But in Sicily, the reenactment of the stories of the Passion is an occasion that has yet to be missed. Traditionally acted out by members of local guilds up until the resurrection, it is fervidly followed during Holy Week before Easter.
Shot by Jonny Seymour, a freelance photographer based in London, England, the Miteri di Trapani photo series was captured while he was on a recent trip to the Mediterranean island. It's Nice That reports, "He was lucky enough to be able to get his hands on a press pass to the event, giving him free reign to document the raw emotional power that these centuries-old Catholic rites and rituals still have on the local community."
Shot by Jonny Seymour, a freelance photographer based in London, England, the Miteri di Trapani photo series was captured while he was on a recent trip to the Mediterranean island. It's Nice That reports, "He was lucky enough to be able to get his hands on a press pass to the event, giving him free reign to document the raw emotional power that these centuries-old Catholic rites and rituals still have on the local community."
Trend Themes
1. Religious Processions Preservation - As religious processions are becoming a rare sighting, there's an opportunity for a disruptive innovation to both digitize and preserve this tradition while also making it accessible to a wider audience.
2. Cultural Festivals Photography - Capturing cultural festival images like Jonny Seymour's Miteri di Trapani series can create an innovative platform for storytellers and photographers, and potentially help drive tourism to the area.
3. Emotionally Charged Content Marketing - Marketers could leverage the raw emotional power of religious rituals and use it to create engaging content that resonates with their audiences in a meaningful way.
Industry Implications
1. Religious Institutions and Organizations - Religious institutions can leverage technology to digitize and preserve their traditions for future generations while also making it more accessible to a global audience.
2. Tourism and Hospitality - The capturing of cultural festival images like Miteri di Trapani can help to drive tourism to the area, making it an opportunity to boost the economy of local communities in Sicily and beyond.
3. Visual Storytelling and Content Creation - The emotional power of events like Miteri di Trapani can serve as a source of inspiration for visual storytellers and marketers seeking to create impactful content that connects with their audiences.
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