Subcultural High-End Streetwear

The New MISBHV Fall/Winter 2018 Capsule Explores Thoughtful Cuts

The latest MISBHV Fall/Winter 2018 collection delivers a widely expansive range of goods prepared to combat the colder weather this year. The label initially began as a t-shirt brand by Natalia Maczek and Thomas Wirski, but have grown to be much more with the positive response it's received. MISBHV has now grown to be a label that falls into the category of ready-to-wear products. For its latest seasonal offering, the brand dives into thoughtful cuts and intricate design details.

The overarching aesthetics of the new range take on an oversized fit, falling somewhere between the lines of high-end pieces and streetwear with underlying tones of subcultural references. Some of the notable garments from the new collection are the offset imprinted t-shirt, the plaid mohair overcoat with textured details, and the leather tote with monogram-embellishments.

High-end Streetwear
Opportunity for fashion brands to explore hybridization of traditional high-end luxury fashion with streetwear elements.
Oversized Fit
Opportunity for clothing brands to experiment with oversized and unisex fits as a mainstay in their collections.
Subcultural References
Opportunity to incorporate subcultural references into high-end fashion in a way that appeals to a wider range of consumers.

Industries Being Reshaped

Fashion
Incorporating elements of streetwear into high-end fashion presents a chance for growth and experimentation in the fashion industry.
Luxury Goods
Exploring the merging of luxury and streetwear can spur innovation and create new opportunities in the luxury goods market.
Retail
Adding streetwear elements to high-end fashion can attract a younger demographic, thus innovating the retail industry's target market.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 10%
Freshness 8%