Playful Smart Jewelry

The Mira Vivid Wellness Bracelet was Released at CES 2016

Wearable devices have been inherently masculine in design for several years, so the new Mira Vivid Wellness Bracelet is designed to be a more elegant way to help track one's lifestyle. Focused on the female consumer, the Mira Vivid Wellness Bracelet tracks everything from steps taken, to the elevation one transgressed to help identify if the wearer took the stairs at the office.

Coming in two different style options including the punny 'Rosé All Day' and 'Heart of Gold' models, the Mira Vivid Wellness Bracelet is set to be released in early 2016 along with the all-new Mira Vivid Wellness Pendant. The latter is intended to be a wearable device that can be interchanged and worn on the body as a necklace or clipped into the pocket for accessibility.

Feminine Wearable Technology
The Mira Vivid Wellness Bracelet taps into the growing trend of feminine-focused wearable devices, offering a more elegant option for female consumers.
Lifestyle Tracking
The Mira Vivid Wellness Bracelet highlights the trend of tracking various aspects of one's lifestyle, such as steps and elevation, to provide insights for improved well-being.
Multi-functional Jewelry
The Mira Vivid Wellness Bracelet showcases the trend of wearable devices that can be interchanged and worn in different ways, offering versatility and convenience.

Who This Affects Most

Wearable Technology
The Mira Vivid Wellness Bracelet is part of the wearable technology industry, catering specifically to the female market and providing an elegant alternative to traditional designs.
Health and Wellness
The Mira Vivid Wellness Bracelet caters to the health and wellness industry, offering tracking capabilities that can assist individuals in monitoring and improving their overall well-being.
Fashion and Accessories
The Mira Vivid Wellness Bracelet intersects with the fashion and accessories industry, offering stylish options that combine technology with everyday jewelry.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 87%
Freshness 8%

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