Ice cream fans, prepare yourselves because Baskin-Robbins Mint Chocolate Chip Ice Cream Oreos are coming to store shelves in 2019. With a collaboration with Dunkin' already under its belt, it seems only natural that Oreo would team up with one of the top scoop shops.
Mint Chocolate Chip Ice Cream Oreos are a brand new cookie flavor that is expected to hit store shelves in 2019. Just like the Baskin-Robbins ice cream that inspired the new flavor, the cookies will feature a layer of mint creme and a layer of chocolate creme stuffed between two chocolate Oreo biscuits. The news of the new cookie drop was shared by Instagram foodie @markie_devo, who notes that the new flavor is coming sometime in 2019.
Image Credit: <i> @markie_devo.</i>
Key Themes Behind This Trend
- Ice Cream-flavored Cookies
- The trend of creating unique ice cream-flavored cookies presents an opportunity for innovative dessert companies to expand their product offerings.
- Collaborative Partnerships
- Collaborations between popular brands like Oreo and Baskin-Robbins showcase the potential for cross-industry partnerships to create exciting new products.
- Social Media Food Influencers
- Instagram foodies like @markie_devo play a significant role in spreading the news of new and innovative food products, presenting an opportunity for brands to leverage their influence.
Where This Applies
- Food and Beverage
- Innovative flavors and collaborations in the ice cream and cookie industries demonstrate the potential for creating unique and enticing products for consumers.
- Marketing and Advertising
- Partnering with social media food influencers can be an effective marketing strategy for brands looking to generate buzz and reach a wider audience.
- Retail
- The release of limited-edition flavors and collaborations presents an opportunity for retailers to attract customers and drive sales through exclusivity and novelty.
