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Neapolitan Rice Crisp Treats

Rice Krispies Treats' Mini-Squares Variety Pack Takes After Ice Cream

— May 11, 2021 — Lifestyle
Inspired by the flavors of Neapolitan ice cream, the Mini-Squares Variety Pack of Rice Krispies Treats features Original, Chocolate and new Strawberry Rice Krispies Treats. The multi-pack shares a generous assortment of all three flavors so that families are well stocked for schooltime lunches, mid-day treats at home or on-the-go adventures. The colorful rice crisp treats promise to be especially fun for the summer season, as they remind of a beloved frozen dessert.

For those who fall in love with the berry flavors of the new rice crisp treat on its own, the brand is also introducing standalone Strawberry Rice Krispies Treats boxes with individually wrapped labels that have space for writing sweet messages.
Trend Themes
1. Neapolitan Flavor Trend - Opportunities for companies to create products inspired by the flavors of Neapolitan ice cream, like the Mini-Squares Variety Pack of Rice Krispies Treats.
2. Colorful Treats Trend - Potential for companies to release colorful versions of classic treats to make them more appealing and fun, like the Strawberry Rice Krispies Treats in the Mini-Squares Variety Pack.
3. Personalized Packaging Trend - Possibility for brands to create individually wrapped products with space for messages, like the standalone Strawberry Rice Krispies Treats boxes with writable labels.
Industry Implications
1. Packaged Snacks Industry - Opportunities for snack companies to take inspiration from beloved desserts, like Neapolitan ice cream, and create new and fun flavors of classic snacks.
2. Confectionery Industry - Potential for companies in the confectionery industry to create colorful treats and appeal to a younger demographic, as demonstrated by the Mini-Squares Variety Pack of Rice Krispies Treats.
3. Personalized Gifts Industry - Possibility for companies in the personalized gifts industry to expand into the food market by creating individually-wrapped products with customizable labels, like the Strawberry Rice Krispies Treats boxes.
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